Paid media & custom ad tech

Media buying, engineered from the click up.

Atrentix runs performance campaigns and builds the technology behind them. Bidding logic, tracking, attribution and reporting are designed around your margins, so every dollar of spend is measured against what it actually returns.

Services

Two disciplines, one team. The people buying the media are the people building the tools.

/ paid-media

Paid Media

Full-funnel campaign management across search, social and programmatic, run against profit targets instead of platform vanity metrics.

  • Search & shoppingGoogle · Microsoft
  • Paid socialMeta · TikTok · LinkedIn
  • Programmatic & nativeDSPs · native feeds
  • Search arbitrageRPC · RPM · margin
  • Creative testingstructured A/B
/ ad-tech

Custom Ad Tech

Purpose-built software for the parts of advertising the platforms leave to you: data in, decisions out, with nothing hidden in a black box.

  • Bid & budget automationrules · scripts · APIs
  • Server-side trackingCAPI · offline conv.
  • Attribution pipelinesclick → revenue
  • Reporting & forecastingdashboards · models
  • Feed & landing toolingtemplates · routing
The Atrentix layer

A control layer between the ad platforms and your revenue data.

Channels

Google AdsMicrosoft AdsMetaTikTokLinkedInNative / DSP

Atrentix

  • ingestSpend, clicks and conversions pulled hourly from every platform API.
  • attributeServer-side events matched to revenue, refunds and LTV.
  • decideBid and budget rules act on true margin, not platform-reported ROAS.
  • reportOne source of truth for spend, revenue and forecast.

Outcomes

ROASreturn on ad spend
CPAcost per acquisition
RPCrevenue per click
MERblended efficiency

Every build is scoped to the account it serves. You own the code, the data and the ad accounts.

Process

How an engagement runs.

  1. 01

    Audit

    We review account structure, tracking and unit economics to find where spend leaks and where it can scale.

  2. 02

    Instrument

    Tracking and data pipelines go in first, so every later decision rests on numbers you can trust.

  3. 03

    Launch

    Campaigns are rebuilt or launched with clear targets, test plans and budget guardrails.

  4. 04

    Optimize

    Automation handles the routine bids. People handle strategy, creative and new channels.

Principles

Built for operators who read their own numbers.

Margin over volume

Campaigns are judged on contribution margin. Cheap clicks that don't pay back get cut.

Full transparency

You see the same dashboards we do, including spend, fees and every automated change.

You keep everything

Ad accounts, pixels, data and custom code stay in your name from day one.

Let's look at your accounts.

Tell us what you're spending, where, and what you need it to return. We'll reply within one business day.